Your pitch is the single thing that could either get your business off the ground or plunge your idea into eternal oblivion. It matters. Related: Watch These Entrepreneurs Pitch Their Startups to Judges from Techstars and AlleyNYC (VIDEO) The rule of thumb for investors is that for every 100 investments they make, only 10 will go big. Let me take that rule of thumb a step further. For every 1,000 pitches an investor hears, he or she